MENU

Get to Know more about the Author

zhwei bao's headshot - author at actionpower and SEO engineer

Zhiwei Bao


Zhiwei Bao's expertise with SEO is marked by his interdisciplinary skill set covering web development, field application and product marketing mindset, hardcore industrial engineer-driven approaches, apart from profound personal understanding of E-E-A-T and entity-based SEO approaches. He is not simply an SEO, yet a cross-functional role that bridges and transition of value between different departments, between the real-world company portfolio and the digital assets.

LinkedIn

Biography about Zhiwei Bao

The career path charted by Zhiwei Bao is quite rare compared to the typical SEO professionals you may encounter in the industry.

He began his career in the shipping industry at ZIM and Hapag-Lloyd. Through the perspective of a global carrier, he gained a comprehensive understanding of how international business operates. Following this experience, he took over his family-owned business in 2021, taking advantage of SEO as the primary driving force for its growth. Beyond teaching himself website development and SEO, he also mastered mechanical engineering, technical sales engineering, and field applications—assuming roles that spanned from backend R&D to frontline sales. The five years spent harmonizing these diverse paths and skills ultimately shaped him into a "full-stack" professional, with over 20 patents standing as a testament to his expertise.

With proven expertise in driving business growth through SEO, he joined ActionPower as an In-House SEO Engineer, where he takes 100% ownership of the brand's digital expansion on an international scale. He successfully adapted his methodology and expertise from industrial automation to the power electronics sector. ActionPower's digital presence has been significantly enhanced by his in-depth understanding of E-E-A-T principles and his strong "product marketing" mindset, successfully empowering it as one of the top-tier brands in the industry.

Key Skill Sets of Zhiwei Bao

  • Comprehensive SEO understanding and hands-on expertise, from on-page to off-page, as well as technical SEO.
  • Independent website development, he synchronizes the web architecture with SEO strategy as well as company portfolio to maximize the performance of a project.
  • In-depth expertise with industrial B2B and manufacturing businesses, he is not simply a sales or an engineering, yet a full-round professional.
  • Technical proposal development and proficiency in SolidWorks and AutoCAD
  • "Product Marketing" mindset and technical copywriting. Engineering-driven content startegy for customer-success-winning.
Mar 2026 - Present

Founder

Bao's SEO Studio

Leading strategic SEO initiatives and digital growth consulting for B2B industrial brands.

Mar 2025 - Present

In-House SEO Engineer

Xi'an ActionPower Electric Co., Ltd.

Taking 100% ownership of the brand's international digital growth, integrating E-E-A-T principles with a product marketing mindset in the power electronics sector.

Sep 2021 - Present

Owner

ÉLITER Packaging Machinery

Drove business growth via SEO and handled end-to-end operations spanning from mechanical engineering and R&D to frontline technical sales.

Previous

Shipping & Logistics Professional

ZIM and Hapag-Lloyd

Gained a comprehensive, macro-level understanding of international trade and global business operations from the carrier's perspective.

Sep 2019 – Sep 2020

Master's Degree, Dirección de Empresas

Universidade de Vigo

Key Project: Logística 4.0 - El Impacto Disruptivo de las TICs

Sep 2018 – Jul 2019

Postgraduate Degree, Estudios Hispánicos

Universidad de Granada

Key Project: "Granada en Siete Paseos"

Sep 2013 – Jun 2017

Bachelor's Degree, International Business

Zhejiang Ocean University

Core curriculum focused on international trade, business management, and global economics.

Rotary suction head mechanism

The application discloses a rotary suction head mechanism, which comprises a rack, a rotary seat, a plurality of support arms, a plurality of material grabbing suckers and a driving device, wherein the driving device is used for driving the rotary seat to rotate circumferentially... (Patent Reference: CN115636253A / CN218931005U)

Full-servo automatic boxing machine with adjustable stations

The application discloses a full-servo automatic boxing machine with adjustable stations, which comprises a frame, a to-be-filled object input device, a filling device, a folding paper box conveying device, a plurality of shelves and a plurality of pressing plates... (Patent Reference: CN116605479B / CN220595402U)

Automatic pushing structure of full-servo automatic boxing machine

The application discloses full-servo automatic cartoning machine automatic pushing structure, including cartoning machine body, feeding conveyer belt, a plurality of grid boards, ejection of compact transport mechanism and blevile of push... (Patent Reference: CN220616355U)

Synchronous reciprocating continuous pushing device for boxing machine

The application discloses a synchronous reciprocating continuous pushing device for a boxing machine, which comprises a frame, a plurality of pushing rods, a plurality of pressing devices, a sliding frame, a transverse moving bearing frame, an actuating device I... (Patent Reference: CN117022776A / CN220430651U)

Swing arm self-locking safety mechanism of wrapping machine

This application discloses a swing arm self-locking safety mechanism of a wrapping machine, which includes a body, a swing arm and a mounting frame, and also includes a locking groove, which is arranged on the swing arm; a locking unit, which is installed on the body... (Patent Reference: CN116142560A / CN219707465U)

Paper placing platform of wrapping machine

The application discloses a paper placing platform of a wrapping machine, which comprises a fixed frame, a paper placing platform and a paper placing platform, wherein the fixed frame is fixedly arranged on an external machine frame... (Patent Reference: CN218537354U)

Cutlery box wrapping machine

The application discloses a cutlery box wrapping machine, which comprises a main frame, a paper placing platform, a rotary suction head, a glue sprayer, a conveying device and a bending unit, wherein the bending unit is arranged on the conveying device and is used for bending a paperboard... (Patent Reference: CN219008195U)

Full-automatic pile up neatly case packer

The application discloses a full-automatic stacking and boxing machine, which comprises a main frame, a box feeding belt, a blanking conveying belt, a stacking mechanism, a transferring mechanism, a pushing mechanism and a carton storage... (Patent Reference: CN118323568A / CN221820410U)

A turntable transport structure for canned food packaging machine

The present application discloses a turntable transport structure of a canning machine, comprising a machine platform, a conveying device, a driving device and a turntable body, and also comprising: a slideway, which is arranged in a ring shape on the machine platform... (Patent Reference: CN222249020U)

Canned food packaging mechanism and method of use thereof

The present application discloses a can packaging mechanism and a method of using the same, comprising a frame, a can conveyor line and a carton conveyor line, and also comprising a box folding unit, which is fixedly mounted on the frame... (Patent Reference: CN118683788A / CN222247870U)

A suction cup feeding device

The application discloses a sucker blanking device which comprises a fixed plate, a sun gear, a plurality of planetary gears, a plurality of intermediate gears, a rotating plate, a rotating shaft, a plurality of suckers and a pair of multi-connecting-rod transmission parts... (Patent Reference: CN221796194U)

Continuous conveying device for plastic packaging bags

The application discloses continuous conveyor of plastic packaging bag, a machine frame, conveyer belt one, conveyer belt two and transfer device, but still include a pair of shelves pole, but respectively through a plurality of adjustment fixing device movable mounting... (Patent Reference: CN219009366U)

Handle suitable for packing and carrying bottles

The application discloses be suitable for handle that bottle packing was carried, including the panel that is used for the packing, offered a plurality of bayonet socket subassemblies that are used for passing through to bottleneck unilateral and blocking the bottleneck bottom... (Patent Reference: CN218930152U)

A paper storage for unloading folded cartons

The application discloses a blanking paper warehouse of a folding carton, which comprises a paper warehouse body, wherein the paper warehouse body comprises a transfer device and a limiting adjustment frame which are fixedly connected with each other... (Patent Reference: CN222591931U)